I sent the release out in the morning and that same afternoon, I had someone call me who had read my news release and wanted to learn more about our services.
We were contacted by both the FOX and the CBS affiliates... and were on the front page of the Chicago Tribune. PRWeb got us in the media within one day.
In part, the PRWeb analytics has enabled me to better quantify public relations results. This is helpful when communicating the value of PR to management, for example, I can definitively report to the CEO that, 'We got X number of impressions.'